A question we often hear is ‘what’s the difference between Your Very Best Story and brand?’  First we were clever with our responses, and would ask in return:  ‘If you collected ten experienced brand managers around a table and asked each to describe brand, you’d get ten different answers’ or we’d point out that if you reviewed the marketing and advertising journals published in the past twelve months you’d find a dozen articles declaring that once and for all they will clear up the confusion about brand, all offering different solutions.  Can a concept so misunderstood, we’d ask, serve you or are we serving it?

Then we captured our thoughts in a quick and easy comparison chart and invite you to download a copy of it, along with a set of questions every organization ought to be asking itself about its brand development work to help you determine if brand is serving you well.

Download the Your Very Best Story Brand Quiz PDF.