How Story can revolutionize an industry.

It's 1985...

  • Phones are wired to the wall.
  • “Cellular” is a term in biology.
  • Mobile phones are $1,000 or more and are permanently bolted into your car.
  • Airtime is 30 cents a minute, coverage areas are limited, static is a fact of life and dropped calls are a daily occurrence.
  • Roaming—rarely available—is priced in dollars per minute.
  • And Cellular One comes to the Triangle—without a network.

It's 1986...

Less than a year later, Cellular One of the Triangle is a household name. The entire community follows the company’s weekly progress reports on the construction of towers, the addition of new rate plans, the expansion of coverage. Business has started  paying attention—and paying for cellular service.

Because Cellular One wasn’t telling the story of an expensive and impractical business tool for a privileged few early adopters. Cellular One was telling the story of a  metropolitan area come of age—and of an extraordinary service team that would go to any lengths to ensure the success of our business community. Read how they did it.

Download the Cellular One case study.