Carl Nordgren, Managing Director and Chief Storyteller
Nordgren spent four years as a fishing guide in NW Ontario where he learned his Guests needed more than great fishing: they yearned for great stories that would transform their appreciation of this pristine wilderness.  Nordgren later worked in publishing, then went on to found six companies that sold for over $300 million and was the senior executive employee for another that sold for over $750 million.  Two of those companies were marketing services agencies—one made INC’s list of fasting growing firms two years in a row—and he’s developed marketing strategy for dozens of firms.  He now teaches in the Markets and Management program at Duke University, and believes the greatest service he has provided his companies and his clients is helping Discover and Create the power of Your Very Best Story.

Eric Miller, Strategist and Writer
As a creative strategist with more than 15 years experience, Eric has helped some of America’s most successful companies tell their stories. He brings deep experience in brand positioning, a finely crafted storytelling ability, and perspectives gained as a journalist, video producer and political consultant. His clients have included Triumph Boats, Time Warner Cable, Cooper Tools, Circle K, Borden, Duke University Medical Center, John Deere, RJR Nabisco, SeaCat, Stihl, Gibson Greeting Cards, First Citizens Bank, Quintiles, Bayer, Siemens, Nortel Networks and scores of other companies ranging from Fortune 100 to Inc 100 to start-up ventures.

James Gledhill, Strategist and Producer
As an Internet focused Producer, James has fulfilled duties as a primary client liaison, COO, and interim CEO, all within the Web marketing and services arena. Before working with the Web, James worked as a Post Production Coordinator and Assistant Producer for such companies as HBO, Showtime, and the Disney Channel. He has written and directed award winning short films and understands that a clear vision supported with a well articulated story are as essential to the successful orchestration of a film crew as they are to commercial and marketing endeavors.

Bob Perman, Art Director and Visual Dramatist
A former designer who made the switch to advertising 15 years ago, Bob is known for his clean visual approach that draws readers in and sells a strong product benefit, often with dramatic flair.  His client list is as extensive as it is diverse. Whether working b2b or consumer, Bob never fails to craft unique and visually distinctive looks for each and every client. It’s a personal philosophy to marketing which Bob refers to as “visual branding,” a belief that the consistancy and constancy of what you look like is just as important as what you say. His clients have included Volvo Truck, McDonald’s, Honda, Blue Cross/Blue Shield of NC, Holland Grill, Triumph Boats, John Deere and the NHL’s Carolina Hurricanes.