It is common wisdom that we now live in a service economy and that most of our companies deliver value to customers most of the time not by selling and delivering manufactured products, but through the delivery and performance of services.  There is a significant human relationship in the delivery of a service, so it is crucial we recognize our success in delivering value through services is contingent upon the successful day in and day out Performances of our employees for our customers.   Even companies offering manufactured goods recognize that most often the value added competitive advantages available to them are most often found in the proper leveraging of service Performance. 

How your employees Perform for your customers will be determined by the Story they understand and appreciate and want to participate in creating and re-enacting each time they are engaged in one of their service Performances.  When they are Performing Your Very Best Story™ in each of those service performances you have the opportunity to turn Each Inch and Every Minute into a Dramatic Result.  You could be creating hundreds of successes every where, all the time.