Language is the oldest Information Management Technology, and Story is our oldest Knowledge Management Technology.  Can’t you image, for instance, how we captured both the specific information about building Fire in Story—the materials list and the protocols to follow but also the creative aspiration to control its power—so we could share this knowledge with others?

Story has served us well.  We were discovering what it means to be human in the stories we created, and the stories we learned shaped next generations of understanding and behavior.  Nothing we’ve invented or discovered is as effective delivering information and inspiring transformative actions and enthusiasms as Story.

It’s useful to think about Story as the most effective Knowledge Management Technology we have created, for that gives us confidence we can apply rational processes to building and directing Your Very Best Story. 

Considering Story as technology demands that we think systematically about its application, and we think you will find the 2.0 version of the Your Very Best Story practice available to you as a download on this site will be the most effective marketing system and business building tool you can bring to your organization. 

The purpose of that practice is to build Your Very Best Story as a corporate asset, perhaps the most uniquely valuable asset you can invest for your organization’s success, for it will show you how to Dramatically Amplify your marketing investments, to improve your market campaigning. 

Our culture has always insisted that stories be magic as well, to carry our dreams and unlock transformative power and it’s the unique magic of Story that can be Discovered and Created in Your Very Best Story that can transform your results.