A new company has been formed to spread the message of the power of Your Very Best Story as a most effective business tool.  The organization is founded by a former fishing guide who learned of the transformative power of story working with the Anishinaabe Indians then became a marketing entrepreneur with 25 years of experience who led the creation of over $1 billion of marketplace value, who then developed the practice of Your Very Best Story as he taught classes in entrepreneurism at Duke University; a writer and marketing strategist who has worked for years in brand development and knew the language of brand was useful but the concept fell short; a media producer who has worked in film and interactive media and carefully studied Audience’s narrative needs; and a creative director and graphic designer who understands the need to create visual drama to engage those audiences. 

We have created the Your Very Best Story practice to help you apply the business building power of Story to your organization, and invite you to download the 2.0 version of the practice found on the home page.  And we look forward to being of service to you and your organization, helping you Discover and Create and Perform Your Very Best Story, should you determine you can use our expert help.