YVBStory 2.5
Download the latest version of the Your Very Best Story Practice document.
  The Brand Quiz
See how brand stacks up to Story—and score your company’s brand success.
  A Case Study
Cell phone: $1,000.
Airtime: 30 cents/min.
Your Very Best Story?
Yes.
21st Century Marketing. Proven For A Thousand Centuries.

    Conventional marketing says everyone is too busy to pay attention.
    Yet there are dramatic exceptions.
    We sit for two hours in a darkened theater to watch a movie.
    We settle in for the afternoon with a 400-page novel.
    We stand in a circle at the barbecue grill and listen to rambling stories...
    Stories. We make time for stories. Because we need stories.
    It is this need that makes Your Very Best Story the dramatic exception to conventional marketing.
    Your Very Best Story revitalizes familiar marketing tactics with the dramatic amplification of storytelling technology that has informed and inspired us since the dawn of time.
    And as you express Your Very Best Story, your organization will become something that conventional marketing can never make you.
    A dramatic exception.